Hafiy Zakaria

About

Project management and marketing professional with 12+ years of experience across government agencies, enterprise clients, and international startups.

Spent close to nine years at Telekom Malaysia, progressing from Campaign Management Executive to Regional Project Manager for Sarawak, delivering multi-million ringgit connectivity and ICT projects. Also worked independently consulting for US-based startups on digital campaign operations and community engagement.

PMP-trained.

Based in Kuching, Sarawak.

Currently exploring opportunities.

Work

INDEPENDENT CONSULTANT

▶ Digital Operations & Campaign Support Dec 2021 – Aug 2025
  • Supported the execution of a multi-month digital user acquisition campaign by coordinating campaign activities, monitoring milestones, and tracking performance metrics, contributing to peak growth of over 10,000 new user accounts per day and expansion of the user base to more than 87,000 users over the campaign duration.
  • Led community operations by serving as a liaison between user communities of approximately 10,000 members across multiple platforms and technical teams, synthesising user feedback into actionable reports that supported product decision-making and operational adjustments.
  • Executed structured quality assurance testing across development and production environments, identifying issues prior to release and supporting stable, reliable launches for both web and mobile applications.

TELEKOM MALAYSIA BERHAD

▶ Regional Project Manager (Sarawak) Jul 2020 – Nov 2021
Project Manager Jun 2018 – Jun 2020
Associate Project Manager Apr 2017 – May 2018
  • Led and supported the rollout of connectivity (DOME, IPME, IPVPN, SD-WAN) and ICT projects for government agencies (TVS, SAINS, MBI Selangor) and enterprise clients (Press Metal, Sarawak Energy, Curtin University) by coordinating cross-functional teams and vendors, delivering projects across rural and urban districts with project values up to eight figures (MYR).
  • Managed program scope, schedules, budgets, risks, and dependencies in line with organisational governance frameworks and service level agreements (SLAs), ensuring projects were delivered within agreed requirements and controls.
  • Drove process improvement initiatives by identifying operational bottlenecks and implementing revised workflows and documentation standards, contributing to more consistent project delivery and improved cross-team coordination.
  • Engaged and coordinated with internal teams, vendors, and external stakeholders throughout the project lifecycle, facilitating issue resolution, progress reporting, and timely decision-making with senior stakeholders.
▶ Business Support & Network Operations Executive Apr 2016 – Mar 2017
  • Managed backlog orders and delivery gaps for TM Consumer sales by coordinating service activation processes, reducing backlog orders by 20% within six months and improving activation turnaround time.
  • Improved operational workflows and work processes for technical operations staff by converting management directives into standardised procedures, increasing team productivity and operational consistency.
▶ Marketing & Business Development Executive Apr 2015 – Mar 2016
  • Led social media management initiatives by planning and executing content and engagement activities, increasing Facebook followers from approximately 800 to 10,000 within the role period.
  • Assisted in the strategic relaunch of ACASIA Communications Sdn Bhd, supporting event planning and coordination for the ASEAN SME Showcase & Conference 2015, contributing to a high-profile relaunch officiated by Malaysia's Minister of International Trade and Industry.
▶ Marketing Events Executive Jun 2014 – Mar 2015
  • Coordinated nationwide “Go-To-Market” marketing events across rural and urban districts to support sales of UniFi and Streamyx services, including deployments in Kuala Lumpur, Selangor, Pahang, Sabah, and Sarawak, contributing to increased market visibility and support for sales activities.
▶ Campaign Management Executive May 2013 – May 2014
  • Assisted in campaign and product development for upselling initiatives across multiple channels, including retail outlets, resellers, contact centres, and online platforms, contributing to subscriber growth from 158,967 in 2012 to 195,439 in 2013.

Projects

PCDS 2030 Project Tracker

A project tracking tool for monitoring PCDS 2030 initiatives.

Blog